Madrid, June 18, 2025. The art collective Capitalism launches Tag Tee, a T-shirt that pokes fun at exclusivity, the status quo, and identity-building around brands. In an era obsessed with luxury labels—in Spain the sector represents 1% of GDP and 6% in Italy—Capitalism brings to market a piece designed to become a collectible, allowing users to insert tags at will and wear any brand.

It is Capitalism's functional and critical answer to a time that prioritizes the logo over design and showing off over quiet luxury. The T-shirt is white, 100% cotton, 260 gsm, and features a transparent chest pocket measuring 10 cm high by 7.5 cm wide, stitched to allow the insertion of whichever status symbol each user identifies with most. Screen-printed on the pocket: "insert your tag here." Available in sizes S to 2XL, it can be purchased on the website for €60.

"In a world where people don't wear clothes but logos, designing a T-shirt that can be any brand was the logical step. Tag Tee is a 100% cotton billboard, meant to soothe the urge to consume without accumulating. Why spend hundreds of euros on branded tees if you can have one that contains them all?" reads the project website, which shows a floating T-shirt, a GIF in the transparent pocket cycling through a carousel of luxury tags, and a checkout to purchase the product.

More than a garment, Tag Tee is a small performative device that lets you alternate emblems without hoarding clothes, play with luxury codes without paying the premium, and defuse, through humor, the possessive logic of excessive and absurd consumption. Producer and artist Pedro Ladroga stars in the campaign's fashion editorial, photographed by Juan Achiaga at the Bana.studio offices in Madrid.

Tag Tee is the third project from this Madrid-based collective, which has burst onto the art scene to question the paradoxes of liberalism through creativity and to turn the contradictions of modern society into business. Capitalism debuted last December with The Uncomfortable, a 34-leg table designed to democratize the discomfort of Christmas dinners, and in March launched The Mistery Box, a €49.99 surprise box whose mystery was on the outside.