August 27, 2025. For decades, wealth has been flaunted through luxury cars, penthouses and champagne towers. But in 2025, a new online experiment is challenging that logic. It's called Become-Rich-Now.com, and instead of rewarding accumulation, it celebrates the irrational act of financial loss.

The premise is simple: users spend money on the platform and get nothing in return. No product, no service, no token—just the thrill of watching their contribution disappear into the digital void. Each payment, starting from €1, secures a spot in a live global leaderboard where participants compete not on how much they own, but on how much they dare to waste.

Behind the initiative is CAPITALISM ART, S.L., a collective known for turning the paradoxes of consumer culture into public experiments. "The richest gesture today isn't buying more," they argue, "it's being able to throw money away without blinking."

Reactions vary. Some observers frame it as performance art; others see satire of our hyper-financialized age. For many participants, however, it's simply the boldest flex possible: proving that money, in itself, has become the ultimate disposable luxury.

Whether interpreted as critique, game or statement, the project poses a disquieting question: In a world obsessed with buying, what does it mean to buy nothing at all?