Madrid, September 11, 2025. The collective Capitalism launches Artivism, an art project that turns iconic museum protests into unique collector’s pieces to be exhibited at Corner Gallery & Studio (Madrid) and auctioned online. The eight works in this collection recreate the attacks carried out by activists and include the very “weapons” used to vandalize masterpieces in different European museums.

Among the works in Artivism are La Gioconda with soup splashes, echoing the attack suffered by Leonardo Da Vinci’s masterpiece in 2005 when two women vandalized it in the name of sustainable food; Monet’s painting “intervened” with mashed potatoes at the Barberini Museum (Berlin, Germany) in 2022 to demand action against the climate crisis; crude oil poured over a Klimt canvas to denounce inaction on climate change; and the tomato soup thrown over Van Gogh’s Sunflowers at the National Gallery in London to draw attention to global warming.

The initiative starts from the premise that both art and protest are forms of human expression, and proposes protest against art as a new artistic expression. The works in the Artivism collection will be available for online bidding starting September 18. On the project’s website, visitors can explore the artworks for sale, details of each artistic “assault,” the technique used to create the canvases, as well as purchase the very products that were used to vandalize the original paintings during the protests. Each work is oil on canvas, faithful to the size of the original pieces, and intervened with the same materials used in the attacks. Three of the works will be on display at Corner Gallery & Studio (Calle Cañete, 17, Madrid) from September 16 to 19.

Artivism is the fifth project by this Madrid-based collective, which disrupts the art scene by shaking the system and turning the paradoxes of modern society into products and services. Capitalism debuted last December with The Uncomfortable, a 34-legged table designed to democratize the discomfort of Christmas dinners, and in June unveiled Tag Tee, a white T-shirt designed with a transparent chest pocket for inserting labels at will, satirizing exclusivity, the status quo, and identity construction around brands.